Marketing 101: Cyber Security and Safeguarding your business

Did you know that 2023 saw a 23% increase in cybercrime reports, equivalent to one report every 6 minutes? Research by Deloitte (Mar 2023) found that 91% of cyberattacks begin with a phishing email (an email that looks like it’s from someone you know but is from criminals).

Why are cyber attacks increasing in Australia? IAC highlights that the adoption of new technologies, increased online presence, higher number of individuals working from home along with increased geopolitical tensions, as contributors to the greater number of attacks on the Australian network.

So even as a small business, you are also at threat of having your information targeted, MORE than the bigger businesses.

Much like business insurance or life insurance, you should be safeguarding your brand reputation, credibility and responsibility in the area of cyber safety.  In this workshop we will discuss some of the Essential Eight Strategies to Mitigate cyber security incidents. 

• Does this apply to your business? YES
• Are you potentially at risk today of a cyber breach? YES
• Is it cost effective to put cyber safety in your business? YES
• Is this something I can do myself? YES!

Unfortunately, we will continue to hear about businesses who have been breached, hacked, held to ransom and lost business.  The key here is to understand how you can safeguard yourself from risk!

Presented by Andrea Anderson.

Please note that registering for this workshop is mandatory to ensure your spot and we encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:

• businesses with under 20 Full-Time Equivalent (FTE) employees
• be a Queensland, Northern Territory or Western Australian-based business
• hold an active Australian Business Number (ABN)