Marketing Basics for Small Business

This workshop is designed to help Start Ups and Small Business owners understand and apply fundamental marketing principles. Attendees will gain practical tools and strategies to promote their business, attract ideal customers, and build branding.

Marketing for small businesses involves strategies and actions that help attract and retain customers. The core elements include:

• Identify who your ideal customers are.

• Clearly explain what makes your product or service different.

• Develop a consistent brand image,

• What channels you use to promote your business.

• Focus on building trust, delivering value, and repeat business.

• Track what marketing efforts are working.
  

Main Topics Covered:

• Understanding Your Target Market.

• Creating a Unique Value Proposition (UVP).

• Branding.

• Promotion

• Customer Relationships, and

• Measuring Results.

Suitable for:  Small business owners and start ups.

Note:  Maximum of 2 bookings per business.

Presenter: Marita Plozza, Business Advisor from IPS Management Consultants.
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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.