Marketing Plan Fundamentals

This workshop is essential for both new and established businesses looking to enhance their visibility, strengthen their brand, and drive profitability. You’ll explore the steps involved in building a marketing plan, what to include, and how it can support your business growth.

Learn how to develop a marketing plan that enhances visibility, strengthens brand presence, builds customer relationships, and drives profitability. You'll also learn the essential components of a marketing plan and how it can contribute to your business's success. 

Outcome:  Gain the skills to create a tailored marketing plan for your business. 

Main Topics Covered:

- Vision and Values

- Who is your customer

- Marketing Plan Purpose

- Marketing Budget

- Identify Potential Risks

- Set Goals

- Review

- Identify and elaborate on the 8P's of Marketing.

Suitable for:  All small businesses, both new and established businesses looking to enhance their visibility, strengthen their brand, and drive profitability.

Don’t miss this opportunity - all at no cost to you.  Secure your spot today!

Note: Maximum of 2 bookings per business.

Presenter: Allan McGillivray, Business Advisor at IPS Management Consultants

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.