Marketing ROI & Measurement: Proving the Value of Your Digital Efforts

This addresses a crucial gap: moving beyond basic analytics to understanding true ROI, a core skill of a Fractional CMO.

Are you pouring time and money into digital marketing without truly knowing if it’s paying off? This workshop is designed to help small business owners cut through the data noise and focus on what truly matters: proving the return on investment (ROI) of their marketing activities. Learn how to set meaningful KPIs, track performance simply, and make data-driven decisions that grow your bottom line.

This workshop will cover:

Defining success: how to set clear, measurable marketing objectives that align with your business goals.
KPIs that actually matter: moving beyond likes and follows to track metrics that drive revenue.
Simple tracking & reporting: practical techniques for monitoring performance without getting lost in complex tools.
Connecting marketing to sales: understanding how to measure marketing’s contribution to the sales pipeline.
Data-driven decision making: how to use your insights to optimise campaigns and reallocate budget for maximum impact.

By the end of this workshop, you’ll have a clear, straightforward approach to measuring your marketing ROI and the tools to make smarter, more profitable decisions for your business.

Presented by: Paola Piccinno

Duration: 2 hours

About the Presenter: Paola Piccinno is a fractional CMO specialising in marketing strategy with a focus on ABM (Account Based Marketing), partner, and digital marketing programs. She also mentors tech start-ups, teaches at universities, and speaks at events. An energetic, multilingual leader, Paola leverages 20 years of international experience in marketing management, digital strategy, social media, and more across various industries. Her skills include translating complex concepts into actionable strategies, connecting people effectively, and understanding corporate dynamics. Paola has held senior marketing roles globally in the UK, Europe, Middle East, Africa, and APAC across client, agency, and media. She excels at navigating cross-cultural complexities and developing strategies that resonate in diverse markets.

This workshop is presented by the Digital Solutions Program.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.