Marketing Sprint: Future-Proofing Your Online Brand
Event description
Are you tired of feeling like you're spinning your wheels, trying to build a brand and identity online that never seems to gain traction? Do you struggle to stay relevant and wonder if you're just not cut out for this marketing stuff?
You're not alone. As a marketer or creator, it's easy to get caught up in the latest trends and tactics, only to find out that they don't work for you. It's frustrating, demoralising, and worst of all, it can damage your personal brand.
But here's the thing – it doesn't have to be that way.
Whether you are looking to create an unforgettable brand for your startup, your creator business OR yourself, this sprint is for you.
Get the tools and strategies you need to build a online brand that stands the test of time
Our marketing sprint will share their insights on what it takes to build an online brand presence that will withstand any challenge. You'll also get to attend three unique workshops that will teach you how to:
- Create a likeable online brand that resonates with your audience
- Leverage ChatGPT to take any brand to the next level
- Supercharge your marketing career with mental models and innovative strategies
- Leave with a personalised 90-day audit and review plan for your brand
- Learn how to find leverage as a solo creator and become a one-person powerhouse
Imagine how good it will feel to finally have a brand online that's both memorable and effective. No more feeling like you're floundering, no more wasting time on ineffective tactics, and no more struggling to stay relevant.
Running order
Day 1 • 17 May 2023
Teachers panel: Building a Brand Online that Stands the Test of Time
Our expert panel will discuss performance marketing and how to qualify yourself for your audience, while also exploring the power of creating something brand new.
Sean McCarney: Mental Models to Supercharge Your Marketing Career
Mental models that every marketer should know to elevate your thinking and career. These frameworks will help you avoid common traps in marketing, become a more effective marketer and accelerate your career.
Veronique Lafargue: 3 Brand Pillars to Leverage Generative AI
In this short workshop, you will get the toolkit to nail three critical brand pillars for your GAI strategy: Promise, Point Of View, and Personality.
Day 2 • 18 May 2023
Introducing Alt Marketing School
Join us for a short session introducing Alt Marketing School and our work.
Fab Giovanetti: Map your 90-day Audit and Review
Join Fab, head teacher at Alt Marketing School, as you evaluate your current marketing presence and examine it with a refreshed perceptive to create powerful practices for the second half of the year.
David Elikwu: One-Person Powerhouse: Finding Leverage as a Solo Creator
Transform your solo venture with the power of leverage. In just 20 minutes, we'll dive into actionable techniques for multiplying your impact, optimizing your decision-making process, and navigating the challenges of being a solopreneur. Don't miss this opportunity to supercharge your creative journey!
Experts and teachers
Veronique Lafargue
Founder of Maison Lafargue, a boutique marketing agency. She is an advisor to several purpose-driven and climate tech companies, an Operating Partner at Xoogler Ventures, a marketing instructor on Maven, and a TEDx organizer.
Sean McCarney
Sean is a full stack growth marketer and product manager with a passion for growing apps. He's led growth for several top consumer startups, worked within YouTube's European growth team and most recently founded an app for newsletter reading called Meco.
David Elikwu
David Elikwu is an entrepreneur, writer and product strategist. David founded The Knowledge, helping over 15,000 driven people think deeper and work smarter. David works directly with founders and execs as a decision coach, and is the Chief Strategy Officer at Jendaya.
The Knowledge newsletter | LinkedIn
Fab Giovanetti
Fab Giovanetti is an award-winning author, entrepreneur and marketer of 13 years. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun.
Want to access our sprints for free?
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Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
