Marketing Strategy Essentials with Kate Jamieson

Marketing Strategy Essentials

A hands-on workshop to bring focus and clarity to your marketing.

Whether you're starting from scratch or refining what you already have, this workshop will help you build a solid, practical marketing strategy that connects with the right people in the right places.

What you’ll get out of it:
• Develop (or refresh) your marketing strategy
• Practical tips and tools you can apply straight away

Who it’s for:
• Small business owners
• Early-career marketers working solo

What we’ll cover:
• Who are you trying to attract?
→ Understand and define your target audience
• What will you say to them?
→ Clarify your brand, key messages, and content pillars
• Where will you reach them?
→ Learn how to choose the right channels — both digital and traditional

You’ll walk away with a simple framework and real-world tools to help make your marketing more effective and less overwhelming.

Lunch-friendly! Feel free to bring something to eat.