Marketing Strategy for Fundraising and Growth

Effective marketing is about much more than posting regularly on social media.

This workshop will help social enterprises build a more focused approach by looking at objectives, audiences, messaging, channels and calls to action.

We’ll explore how websites, email, social media and CRM can work together to support fundraising and growth, with participants leaving the session with the foundations of a practical one-page marketing plan for their own organisation.

Christopher Graham, Founder & CEO – The Marketing Department

Chris is Founder & Chief Executive of TMD, a Glasgow-based marketing, design and digital agency that works extensively with charities, social enterprises and other purpose-led organisations. Much of TMD’s work focuses on helping smaller organisations compete more effectively through stronger marketing, better digital infrastructure and clearer communications. Chris and his team also support organisations to diversify income, from developing fundraising campaigns and regular giving to introducing e-commerce, paid services, events and other new revenue streams. His approach is practical and commercially focused: helping organisations make better use of limited resources, reach the right audiences and build more sustainable models for growth.