Masterclass: Drive EdTech Sales with Successful Pilot Programs

Drive EdTech sales with successful pilot projects.

Educators need to see, touch and feel an EdTech solution to fully understand impact on their students. But how do you setup a pilot program that actually converts, one that moves beyond a trial where no-one ever logs in, a trial where your sales team can't hide behind activity instead of conversion. Instead lets build a pilot program that focusses on data, educator impact, recording the evidence and is focussed on sales conversion.

Following on from our last Masterclass on Selling to Australian Schools and Universities, this session will dive deeper into how pilot programs can become a powerful sales lever. Learn how to maximise efficiency in your sales process, utilise teachers as advocates, and equip your sales team to convert pilots into long term partnerships.

What you’ll gain:

• Master the art of running successful pilot projects: from setting clear objectives and defining measurable metrics to selecting participants and designing your pilot for impact.

• Support and scale: Learn how to provide ongoing engagement during the pilot, collect both qualitative and quantitative feedback, and analyse results to make data driven decisions that resonate with educators.

• Sales focused strategies: Understand how pilots fit into your broader go to market strategy, help your sales team position pilots effectively, and turn trial success into real adoption and revenue growth.

• Leverage educator voices: Explore how involving teachers and educators throughout your pilot can build trust, advocacy, and momentum for wider adoption.

We’re thrilled to be joined by:

Dan McFadyen, Managing Director and Co-Founder of Edalex

Cleo Westhorpe, Co-Founder of Pivot

Together, they’ll share real-world experiences, practical tips, and lessons learned including what’s worked, what hasn’t, and how they’ve refined their approach to make pilots a critical part of their sales and growth strategy.

Don’t miss this opportunity to get inspired, get equipped, and get your next pilot project off the ground – with impact and sales outcomes in mind.

About Dan McFadyen

Dan McFadyen | Co-Founder | Edalex

For the past 25+ years, Dan has focused on enabling innovation in education powered by educational technology and long-term partnerships with educational institutions. This passion fuelled varied roles from a start-up developing the CODiE award-winning EQUELLA software to global educational powerhouses Blackboard and Pearson. Since 2016 Dan has served as the Co-Founder and Managing Director of Edalex, tackling skills- and employability-related challenges by supporting the definition, development and recognition of skills through education.

About Cleo Westhorpe

Cleo Westhorpe | Co-Founder | Pivot Professional Learning

With nearly 20 years in education, Cleo is a dedicated leader and innovator in inclusive learning and professional development. Co-founding Pivot Professional Learning and The Inclusive School, Cleo champion's student voice and evidence-based insights to enhance school culture, engage students, and support teachers' growth.

About EduGrowth

EduGrowth is Australia’s education technology and innovation industry hub. Through connection and collaboration we accelerate Australia’s EdTech ecosystem globally.

We are connecting a community of education providers, industry participants and EdTech entrepreneurs committed to reimagining learning in the digital age. As education transitions to borderless digital delivery, our diverse ecosystem will impact the future of learning globally from Australia.

Our programs focus on developing the entire education technology and innovation sector. We have a range of services supporting EdTech companies at each stage of their journey, whilst also connecting education providers and industry participants into the broader ecosystem.

This Masterclass is part of our Masterclass Series, designed to fast-track your EdTech journey by giving you practical insights into the key situations shaping your business.

Please note: EduGrowth membership, along with an attendance fee, is required to attend.

For more information or to become a member, email us at hello@edugrowth.org.au.