Mastering Social Media for Business Success

Chanelle Le Roux presents: 

Mastering Social Media for Business Success

In this session, attendees will learn how to build an effective, sustainable social media strategy that actually supports their business goals — without getting overwhelmed.
The session will be practical, myth-busting, and packed with tips and tools that can be implemented immediately.

The session includes:

• Busting the top 5 myths about social media, including why you don't need to understand the algorithm or be on every platform
• Understanding the true role of social media in driving brand awareness, engagement, and sales
• Choosing the right platforms for your business and audience
• Content creation strategy:
• How to create content pillars for your brand
• Brainstorming content ideas for different categories: Promotions, Education, Community, and Entertainment
• Practical tips for creating, delegating, and managing content
• Specific tips for each major platform:
• Instagram & Facebook: Feed posts, Stories, Reels best practices
• TikTok: How to create content that builds an audience
• LinkedIn: Building personal brand and thought leadership
• Pinterest: How to use Pinterest for SEO and awareness
• YouTube: Short-form and long-form video tips
• Easy-to-use content creation tools and apps to help you stay consistent
• The importance of consistency, using real photos, and leveraging user-generated content (UGC) and collaborations
• Real examples of product-based and service-based businesses succeeding on social media
• Opportunity to access additional affordable coaching after the session