Measure What Matters: Evaluating Community Engagement

Are you tracking what really matters in your community engagement?

If your evaluation stops at counting attendees or submissions, you're not alone. But in 2025, it’s time to go further. We need to measure the influence of your engagement - not just the activity.

In this live online masterclass, we’ll work through the why, what, and how of evaluating community engagement. You’ll explore why evaluation matters, what to measure (beyond just counting how many people showed up or downloaded your document), and how to develop meaningful approaches that shift your focus from outputs to outcomes.

Join Becky Hirst, award-winning community engagement expert and founder of HeyEngage, for a practical and strategic session that will help you confidently evaluate what truly matters.

What You’ll Get:

• A clear understanding of what evaluation means in the context of community engagement

• An overview of different types of evaluation - from process and outputs to outcomes and impact

• A deep dive into Becky’s favourite KPIs for community engagement - what they are and why they matter

• A copy of Becky’s Bumper Book of KPIs for Community Engagement, packed with ready-made KPIs, practical measurement tips, and inspiration to fine-tune your evaluation approach

• Access to the workshop recording to watch at your leisure (please note: content is for your individual use only and not for sharing on big screens or with your teams - kindly respect Becky’s intellectual property)

Who should attend?

• Local government engagement teams wanting to prove their impact beyond just numbers

• Community engagement officers looking to sharpen their evaluation skills and show real results

• Strategic planners and project managers aiming to align engagement outcomes with project goals

• Policymakers involved in engagement who need to understand what works and why

• Consultants working with government eager to add practical, measurable tools to their toolkit

• Anyone seeking more meaningful evaluation and wanting to move from activity reporting to real influence

Don't worry if you can't make the live workshop, you can still register and be sent access to the recording! All welcome to the live session - just check your timezones!

You can pay by Credit Card or you can request an invoice. Please note however that, due to the intentionally low price point of this workshop, we can only complete "New Supplier" paperwork for registrations of 10 or more people. Thanks for understanding.