Media skills intensive for community legal centres

Learn how to get your message across in an increasingly crowded media landscape. This half-day intensive covers the essentials of engaging with the media and changing hearts and minds. 

Designed especially for community legal centres in New South Wales, the course is suitable for all levels of media experience. This intensive will equip you with the practical tools to tell newsworthy stories, advocate for and alongside your clients in the media, and develop relationships with journalists. 

The workshop will be co-presented by PIAC’s Media and Communications Manager, Gemma Pearce, and experienced radio presenter and producer Tim Brunero.

The workshop will cover:

• The current media landscape 
• Finding an angle and the factors of newsworthiness
• What journalists need to run your story
• How to maximise the impact and prominence of your story
• Finding case studies: challenges and options
• Managing a crisis
• Messaging and storytelling
• Interview tips and techniques
• Reactive media and how to respond to ‘issues of the day’
• Building relationships with journalists

When: Thursday, 16 September

Time: 9:30am – 2:00pm (with a scheduled lunch break)

Where: Interactive online workshop

Cost: Free for Community Legal Centres NSW members

About the presenters 

Tim Brunero is an experienced public broadcaster, producer and media trainer. He has hosted ABC radio in almost every state and territory in the country – from emergency bushfire broadcasting, to National Summer Drive, ABC Local Radio in rural and country towns, and ABC Sydney Evenings. He has trained ABC staff across the country, and for the last two years, has specialised in working with public facing advocates and lawyers to amplify their clients’ voices. 

Gemma Pearce has been the Media and Communications Manager at Public Interest Advocacy Centre since 2013. She works to amplify the impact of PIAC’s cases and policy work in the public sphere, including through media coverage, social media engagement and publications. Gemma has more than fifteen years experience in media and communications advocacy roles in government, opposition and the not-for-profit sector, and has worked as a radio presenter and producer in Sydney.