How to Make Believe: Principles of ‘Mobisuasion’ – a two day training

A two-day in-person training with messaging experts Anat Shenker-Osorio and Jay Marcellus, which delves into cognitive research on perception and persuasion and guides participants through principles of “mobisuasion”.

Rooted in the vetted notion that we need not choose between mobilisation and persuasion, we can and should use effective messaging to activate and engage our base in order to persuade the conflicted middle. Mobilisation is persuasion - and How to Make Believe teaches both.

The workshop covers essential elements of strategic communications: setting a clear goal, identifying the right audience, developing an effective message and formulating an engagement strategy.

You'll leave with an increased understanding of the general principles of framing, passive versus active voice, messaging best practices, metaphors and narratives as well as specifics on language for progressive arguments, and practical advice for implementation.

What: How to Make Believe: Principles of ‘Mobisuasion’ - a two-day intensive messaging training with Anat Shenker-Osorio and Jay Marcellus
When: 9:00am - 5:00pm (AEDT) Thursday 4 and Friday 5 December 2025
Where: In-person, Brunswick, Melbourne / Naarm
Who: Mid-level advocates who have communications responsibilities in their role, such as communications managers, digital campaigners, community organisers, social media managers, media advisors, policy leads.
Want to come? This training is strictly limited to 25 places, secure your spot today.

About the Lead Trainers

Leading messaging expert, Anat Shenker-Osorio, together with ASO Communications Director of Narrative, Jay Marcellus, are joining us in Australian in December to share findings from their most recent intersectional message research, as well as practical advice to implement race class narratives proven to cut through racist rhetoric and build cross-racial solidarity and support on issues like economic fairness, racial justice, gender equity, and more.

Accessibility - See here for detailed accessibility information. In the registration form, we will ask you for your access needs. If you require something in place that is not already arranged, or if you need more information about any part of the workshop, we will work with you to provide this.