Mind over Survey: Leveraging Behavioural Insights to Increase Participation

LIVE WEBINAR

Facilitator: Cassandra Saunders, AAIR Surveys and Evaluation SIG Chair

Guest presenter: Professor Swee-Hoon Chuah, Director, Tasmanian Behavioural Lab (Professor of Behavioural Economics, University of Tasmania)

Swee-Hoon will be speaking about the principles of behavioural economics and how they can influence behaviour by understanding the psychology behind people’s choices, with a specific lens on how they can be applied to boost survey respondent engagement.

Why do so many surveys go unanswered in higher education? Despite our best efforts, response rates often remain stubbornly low. This interactive session will explore how behavioural insights can help us understand the psychological barriers that lead people to ignore surveys. Together, we’ll explore simple, evidence-informed strategies to make participation easier, more appealing, and more timely. Join us to learn how to design smarter surveys that fit real human behaviour.

* This session will include interactive polls. Participants will need to have their mobile phone handy. *

Guest presenter bio
Professor Swee-Hoon Chuah is a behavioural economist at the University of Tasmania, where she also serves as Director of the Tasmanian Behavioural Lab. She holds a PhD in behavioural and experimental economics from the University of Nottingham and is an expert in cross-cultural experimental economics, with a particular focus on how values and social identities shape economic behaviour. Swee-Hoon has a strong interest in applying behavioural insights to public policy and previously served on secondment to the Behavioural Economics Team of the Australian Government (BETA) in the Department of the Prime Minister and Cabinet. Her work has attracted significant funding from government agencies, NGOs and research councils in the UK, USA and Australia.

Pricing:

• Members: FREE

• Non-members: $52.77 (AUD$45 + GST and booking fee)

THIS IS A LIVE WEBINAR AND WILL NOT BE RECORDED.