More Than Donor-Centred Language

Using donor-centred language is key to getting rid of the mind-numbing corporate speak that confuses donors and turns them off. Instead, you’ll be able to write copy that tells donors what they want to know, sparkles with energy and engages them into your organisation.

This session covers:

• My top tips on how to write compelling copy that will make donors feel good and drive them to give - including heart-wrenching storytelling, how to put the donor into the beneficiary's shoes and more.
• An intro to using the latest evidence-based research in donor psychology and wellbeing to not only be donor-centric but also beneficiary-centric. (Donor centricity has gotten a bad rap in recent times but let's not throw out the baby with the bathwater.)
• Donor-centred phrase lists, jargon busting cheatsheets and the impact reporting formula - steal and adapt for your donors.
• Checklist of common mistakes to avoid killing your donor relationships.
• Lots of real-world examples - applying principles across all donor communications including newsletters, impact reports, nurture emails and donor care admin.

This session is great for charity staff who need to understand the principles of fundraising copywriting - which is NOT the same as journalism, public relations or academic writing.

Presenter Profile

JUNE STEWARD

June is a fundraising consultant and copywriter at June’s Fundraising Letter. She helps non-profits raise millions of dollars in individual giving and each year writes hundreds of thousands of words in charity stories and donor love. Her consultancy specialises in charity direct marketing, fundraising strategy and training.