MQ Incubator Lunch & Learn | "If only I knew..." - What they DON'T tell you about starting a business

You don't have to search too far these days to find thrilling stories of what it's like to become a successful founder of a startup; we've all seen the romanticised stories - but what about the brutal, unvarnished truth? This talk cuts through the hype to reveal what the Netflix series, Instagram stories and famous faces DON'T tell you about starting a business.

Join Ian Mason—a serial entrepreneur and founding member of Sir Richard Branson's Virgin StartUp—as he dismantles the myths of entrepreneurship and shares the hard-won lessons from the front lines. Forget the playbook; you'll learn why your personal 'why' is more critical than your business plan, why most founders are building the wrong type of company for their goals, and why the one question that truly matters is "What do people want?". If you’re ready to move beyond the glamour and understand what it really takes to endure the struggle and build something meaningful, this session is essential.

This is a hybrid event held in-person and online via Zoom. The meeting link for those who wish to join online will be sent in your confirmation email.

If you have any questions, please reach out to the Incubator team at incubator@mq.edu.au.

Please BYO lunch.