The Blue Tick and the Green Deal: What’s Next for MSC Claims in the EU?

Join the Marine Stewardship Council (MSC) as we discuss changes to the EU regulatory landscape and how the sustainability claims that accompany our ecolabel have changed.  

We will also be joined by a representative from ISEAL the global association for credible sustainability standards. ISEAL conducted a comparative analysis to assess how the EU Empowering Consumers Directive aligns with its Code of Good Practice. This session will explore the key findings and what they mean for sustainability labels and businesses in the EU market.

Agenda

Presentation (45 mins)

The EU regulatory landscape: what’s changing?

• Empowering Consumers Directive

• Green Claims Directive

Updates to the MSC’s sustainability claim

• Key changes, rationale, and examples 

• Guidance for use in marketing and communications

ISEAL Code of Good Practice and the Empowering Consumers Directive

• Benchmarking the Code against the EU Directive.

• How the MSC program aligns with the requirements of the Directive

Q&A session (15 mins)

• Your opportunity to ask the MSC team questions about the changing legislation and using the updated claims. 
  

Speakers:

• Erin Priddle, MSC Program Director for North Europe (Chair)

• William Morré, MSC Commercial Manager

• Richard Stobart, MSC Head of Marketing

• ISEAL representative

Please note, the webinar will be held in English, but you will be able to turn on captions in the language of your choice. 

Joining the webinar

You will receive Zoom joining information directly via email a week before the webinar, so please look out for it.

If you do not receive the joining information, please check your junk/spam folder or contact us at events@mindfullywired.org

Find out more

• Read our guidance on using the updated sustainability claim

• Find out how the MSC program complies with the EU Empowering Consumers Directive.