Multiplier: Presented by Bonfire, with special guests from Google
Description
Bonfire is heading to Google's Melbourne HQ for Multiplier, and this one is built for Melbourne.
Date & Time: Tuesday, 13 October 2026, Doors open at 8:15 am
Location: Google Melbourne Office, 695 Collins St, Docklands VIC 3008
Cost: $0 (Complimentary)
About The Event
The name says it all: one morning of the right knowledge, in the right room, doesn't just add up. It multiplies. Multiplier is designed to multiply what you know, how you think, and what you do with your marketing budget.
Hosted by Bonfire, with special guests from Google Australia, Multiplier tackles two of the most important topics in digital marketing right now: the Future of Search in the age of AI, and the seven most common and costly mistakes brands make in paid advertising.
This is not a panel. This is not a networking breakfast with a side of slides. This morning is designed to give you something you can act on before you are back at your desk.
Event Highlights
Future of Search and AI in 2026. Hear directly from Google on where search is heading and what it means for your brand right now.
The 7 Deadly Sins of Advertising. A practical masterclass from Bonfire on the most common and costly mistakes brands make in paid media, with real examples and fixes you can use immediately.
Live Q&A. An open floor to all speakers. Bring your questions.
Complimentary Breakfast. Breakfast and barista coffee served on arrival.
Senior-Level Networking. Connect with 100 Melbourne marketing decision-makers before the morning kicks off.
Speakers
Arun Muthu, Head of Agency & Ecosystems ANZ at Google
Arun leads agencies and ecosystem for Google Australia and New Zealand, where he champions a partnership-first approach to business growth. His expertise lies in crafting sophisticated digital strategies that harness data and AI to drive measurable customer outcomes, anchored in the belief that mastering core fundamentals is essential to navigating transformation. A firm believer that integrity and collaboration deliver real business impact, his nearly 20-year career at Google is a testament to that philosophy.
Chelsea Craddock, Strategist at Bonfire
With more than six years of experience across Australia and Canada, Chelsea is a performance marketer and growth strategist who helps businesses grow through smarter, data-driven media strategies. At Bonfire, she leads the Performance Media team and was recognised as the Google Honours 2025 Agency Rockstar Award winner, placing her among the top-performing digital marketers across Australia and New Zealand.
Brodie McMaster, Performance Strategy Lead at Bonfire
With almost a decade in digital advertising, Brodie combines audience insights, performance media and commercial strategy to help businesses make smarter decisions across search, AI and consumer behaviour. A finalist in the Women in Media Awards (Media Buyer/Planner), Google's Honours program and the Women in Tech Awards (AdTech), she is known for turning complex marketing strategy into plain English and immediate action.
Co-Host
Alex Gavalas
Alex Gavalas joined Bonfire in 2005, doing link-building and learning SEO from the ground up, seven years before it became Bonfire. More than 20 years later he's Partner and General Manager – Strategy, and he's never worked anywhere else. His work starts with how a client's business makes money and what they need their marketing to do about it. From there he shapes the strategy and stays with it into execution, pulling in the Bonfire specialists each stage calls for, whether that's search, media, creative, data or AI. He's proudest of Bonfire's partnership with Cancer Council Western Australia. If he can't explain a strategy without jargon, he takes it as a sign he's overcomplicated it.
Evan Dela-Grammaticas
Evan came to marketing from lecturing and has spent all seventeen years of his career at Bonfire, now as Senior Strategist and Partner. He leads strategy for every one of his client teams, determining what a business is trying to achieve, what it will cost, and whether the goal is viable before a dollar goes into marketing. He has emceed Google events and given guest lectures for the Law Society of Western Australia and has a simple philosophy - most marketing problems are commercial problems wearing a channel costume.
Why You Should Attend
Exclusive Access to Google's Thinking. Rare insight from Google on where search is heading, held at Google's own Melbourne HQ.
Immediately Actionable. Real data, real examples, real fixes you can take back to the office the same day.
Senior-Level Networking. 100 Melbourne marketing decision-makers in one room for 45 minutes before the session kicks off.
Agenda
- 8:15 am - 10:30 am
Multiplier: Presented by Bonfire, with special guests from Google
8:15 am — Doors open. Breakfast and barista coffee served. 8:45 am — Guests begin taking seats. 8:55 am — Guests are seated and ready. 9:00 am — Chelsea Craddock, Bonfire — Welcome and industry landscape 9:15 am — Arun Muthu, Google — Future of Search and AI in 2026 9:40 am — Brodie McMaster, Bonfire — The 7 Deadly Sins of Advertising 10:00 am — Q&A, open floor 10:15 am — Closing remarks, Chelsea Craddock 10:30 am — Event concludes
Registration Details
Places are limited. Register now to secure your spot at one of Melbourne's most valuable marketing events of the year.
Parking
There are several parking options within easy walking distance of Google Melbourne Office, 695 Collins St, Docklands.
Secure Parking, 700 Collins Street — Located directly opposite the venue, accessible via Aurora Lane off Bourke Street. Open 24 hours. Hourly rates from $20, Early Bird from $27, online bookings from $19. Maximum 2.0m height clearance.
Wilson Parking, 750 Collins Street — One block west of the venue, accessed via Fishplate Lane. Open Monday to Friday 7:00 am to 7:00 pm. Early Bird and app-based discounts available. Pre-book via the Wilson app for best rates.
Siddeley Street Car Park, 671-701 Flinders Street — A short walk from the venue via pedestrian links toward Flinders Street. Open 24 hours. Early Bird $21 (enter by 9:00 am, exit after 12:00 pm).
Photography & Videography
We will be taking photos and videos during the event for use in future promotions. If you would prefer not to be included, please make yourself known to Bonfire staff on the morning or email marketing@bonfire.com.au.
FAQs
- How much do tickets cost?
Multiplier is complimentary. This is an invitation-only event and there is no cost to attend. Simply register to secure your spot.
- When is the event?
Tuesday 13 October 2026. Doors open at 8:15 am, with the programme commencing at 9:00 am. The event concludes at 10:30 am.
- Where is the event held?
Google Melbourne Office, 695 Collins St, Docklands VIC 3008.
- Who is this event for?
Multiplier is designed for senior marketing decision-makers who are responsible for driving growth, shaping strategy or allocating media budgets. CMOs, Heads of Marketing, Heads of eCommerce and Digital, and Business Owners who influence paid media spend will get the most from the morning.
- Will the sessions be recorded?
This is a live, in-person event. Sessions will not be recorded or streamed. We recommend attending in person to access the full content and conversation.
- Who is Bonfire?
Bonfire is an award-winning performance agency headquartered in Perth, Western Australia. For over 25 years, Bonfire has helped Australian businesses build data-driven digital strategies that deliver measurable commercial outcomes. Services include SEO, Google Ads, social advertising, performance media and analytics.
Bonfire has been recognised as:
Agency of the Year, 2025 Australian Marketing Institute Awards for Marketing Excellence
Digital Agency of the Year, 2025 Campaign Brief Awards WA
Finalist, Digital Agency of the Year, 2026 Campaign Brief Awards WA
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
