My Queensland TNQ Tourism Conference 2025

The My Queensland TNQ Tourism Conference is a day of future-focused ideas, discussions, and stories delivered by speakers with extensive backgrounds in tourism, marketing, digital, sustainability and wellness tourism.

Join us as we share global insights and discuss the significance of navigating future global trends and dive deeper into sustainability. Together, we will delve into the importance and future of wellness tourism and the future consumers for TNQ.

Connect with peers, talk with our speakers and members of the TTNQ team. When the presentations are done, we’ll help you break the ice with our networking happy hour. Leave feeling connected and inspired to take your business and marketing efforts to the next level.

Keynote Speaker – Amanda Stevens

Join us for a keynote session with Amanda Stevens, consumer behaviour expert and award-winning speaker, as she explores how behavioural psychology and emerging consumer trends are reshaping the future of tourism. Drawing on her expertise in marketing and customer experience, Amanda will share practical strategies to help tourism businesses adapt, innovate, and build stronger emotional connections with future travellers.

Guest Speaker – Katherine Droga

Katherine explores the growing opportunity of wellness travel and how tourism businesses can tap into this high-value market. She will share insights on consumer demand for travel experiences that support physical, mental, and emotional wellbeing, and how aligning your offerings with wellness principles can boost appeal, diversify audiences, and foster sustainable growth. Katherine will be joined by a panel of local operators working in this space.

Session One

Global Insights from Tourism Australia with Rob Dougan – Executive General Manager, Strategy & Research
Rob will share the latest global trends and insights from Tas research highlighting key markets shifts, emerging trends, and the impact of social commerce, sustainability, and AI on the industry's future.

What’s ahead for 2025/25 with Tourism Tropical North Queensland – Lani Cooper, General Manager, Marketing & Content
Lani will unpack the TTNQ marketing plan for 2025-2026, highlighting key strategies and initiatives designed to boost tourism growth and strengthen the region’s market presence.

Todays digital trends and path to purchase by Dentsu Queensland – Peter Clark
Peter will explore the future of digital purchasing, highlighting how data, AI, and emerging tech are reshaping consumer behaviour and the path to purchase.

Session Two

Innovation in Collaboration with My Queensland, Ignite Travel Group – Rod Carrington, Chief Commercial Officer
Rod will discuss how innovation, collaboration, and customer-focused strategies at Ignite Travel Group are driving Queensland tourism growth by creating tailored experiences and unlocking new opportunities through technology and partnerships.

Tourism Events Queensland – Richard Clarke, Head of Major Events
Richard will outline TEQ’s new brand strategy, highlighting how it drives tourism growth by boosting Queensland’s visibility, leveraging unique experiences, and creating opportunities for local businesses through major and regional events.

The opportunity of wellness travel for your business – Katherine Droga & Panel
Katherine will explore the growing wellness travel market, offering insights on meeting consumer demand for wellbeing experiences and how businesses can innovate and grow sustainably, joined by a panel sharing their experiences.

Launch of the new Wet Tropics World Heritage Guide Program

Session Three

Sustainability data and the impact of the mandatory disclosure legislation - ERM- Isaiah Creencia
Isaiah will discuss sustainability, data, and the impacts of the mandatory climate-related disclosures on the industry in TNQ and how businesses can prepare and use sustainability data to improve operations.

Keynote Speaker - Consumer Connection & Innovation – Amanda Stevens
Keynote speaker Amanda Stevens will examine how behavioural psychology and emerging consumer trends are transforming tourism, offering practical marketing strategies to help businesses innovate and connect with future travellers, followed by a panel of local experts discussing these insights in action.

Event details

Date: Wednesday, 4 June 2025
Venue: Pullman Reef Hotel Casino
Conference time: full day, 10am – 5pm
Networking time: 5pm – 7pm

Program

1000 Registration and Morning Tea
1030 – 1200 Session 1: Global Tourism and Marketing
1200 - 1245 Lunch
1245 - 1430 Session 2: Creative Collaboration, Wellness & the Queensland Brand
1430 - 1500 Afternoon Tea, sponsored by Wet Tropics World Heritage Guides
1500 - 1630  Session 3: Sustainability & the Future Consumer
1630 Sessions conclude
1700 – 1900 Networking happy hour

Costs

Members $80pp | Non-Members $140pp
Champion of Tourism Members receive 2 complimentary tickets per organisation. Please email tracey.kingston-bull@ttnq.org.au to book your tickets.
Registrations close 5pm, Monday 3 June

Networking Happy Hour

Compare notes and catch up with your industry colleagues during the networking session at the end of the conference.

Exhibition Tables

When booking your ticket on the booking platform, Corporate Supporter of Tourism members will have the option of adding an Exhibitor Table. Please note that the table must be set-up prior to the arrival of guests in the morning. Tables can be packed down following afternoon tea. The table must also be staffed whilst the conference is NOT in session. This opportunity is available to Corporate Supporter of Tourism Members at no additional cost to your ticket purchase, but spaces may be limited.

Event Sponsors

Major Event Sponsor – My Queensland
My Queensland is part of the award-winning Ignite Travel Group, Australia’s leading travel distribution platform. They deliver experience-rich packages packed with exclusive bonus inclusions like room upgrades, resort credits, dining, local experiences and more.

Event Sponsor – Dentsu QLD
Dentsu QLD is a marketing and communications leader offering integrated services in media, CXM, creative, and PR. Fiercely local and globally connected, Dentsu operates across 45 markets with over 48,000 professionals.

Event Sponsor – Tourism and Events Queensland
Tourism and Events Queensland is the state’s lead marketing, destination, and major events agency, working with industry and government to grow Queensland’s tourism sector.

Event Sponsor - Wet Tropics Management Authority

The Wet Tropics Management Authority in Cairns protects and manages the Wet Tropics World Heritage Area, ensuring conservation, sustainable use, and community engagement. It supports scientific research, traditional owner partnerships, and education initiatives to region’s unique biodiversity and cultural heritage for future generations.