Sound Advice: Why Story Matters (Newcastle)

Your story as an artist is essential in creating connections that go beyond just the music. It's what draws in audiences, captures the media's attention, and makes industry professionals take notice.

By weaving it through your bio, media releases, interviews, press shots, social content, and live performances, you help people truly understand who you are and what you stand for. Over time, this recognition builds a deeper bond with your music.

In this hands-on masterclass, you’ll work with seasoned publicist Adam Lindsay (beehive PR) to start crafting your artist story. With experience collaborating with artists like RAAVE TAPES, The Amity Affliction, Anberlin, and The Belair Lip Bombs, Adam will guide you in developing a compelling narrative that you can share consistently across the platforms and touchpoints that matter most. You’ll leave with practical strategies for using this story to promote your next release or show, ensuring you leave a lasting impression.

*LIMITED SPOTS* register now to avoid missing out

More about Adam Lindsay

Publicist, beehive
Based in Newcastle, over the last four years, Adam has worked on PR campaigns for local artists including RAAVE TAPES, teddie, Lamphead, Goon Gremlins and Angela Rose, as well as The Amity Affliction, Anberlin, Belle and Sebastian, Frank Turner, South Summit, Jet City Sports Club and The Belair Lip Bombs. Adam has been able to channel his love for music into many endeavours: as well as being a music publicist, Adam is also a co-founder of music podcast The Record Royale and plays in Dead Mall.

Event Details

Date: Mon 25 November 
Time: 6:00 - 8:00 PM
Location: Peibri Place, 97 Hannell St, Wickham NSW 2293

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MusicNSW pays respect to Elders past and present, and extend those respects to the First Nations peoples of NSW and beyond. Always was, always will be.

MusicNSW is supported by Create NSW and APRA AMCOS.

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Please be aware that photography and video recording may take place during in-person events. By attending, you consent to your image and likeness being used by MusicNSW in promotional and informational materials related to this event and other MusicNSW activities. If you have any concerns or wish to opt out, please notify the event staff upon arrival. Thank you for your cooperation and understanding.