Northern Rivers Agritourism Workshop: Make Your Farm a Destination
Description
Northern Rivers Agritourism Workshop: Make Your Farm a Destination
With Linda Tillman and Laticia Braving
Develop your idea, strengthen your business and explore what we could create together.
Have you thought about welcoming visitors to your farm, running tastings or workshops, or creating an experience around what you grow or make? Or are you already welcoming visitors and looking to develop your offering?
Join Vitality Farms Northern Rivers' Laticia Braving and tourism expert Linda Tillman for a practical program combining online preparation with a two-day workshop at Wardell Town Hall on 11–12 February 2027.
You’ll work on your own business while connecting with other operators and exploring opportunities to collaborate across the Northern Rivers.
Who is it for?
Farmers, producers, makers and tourism, hospitality and accommodation operators, with two online streams to suit where you’re at:
Exploring agritourism: identify opportunities, test an idea and decide whether it’s right for you.
Established businesses: refine your experience, explore new opportunities and find potential collaborators.
Both streams come together for the two-day workshop.
What we’ll work through
Bring your ideas and questions. Through practical exercises, business planning and shared discussion, we’ll explore:
Your visitor experience, what makes it distinctive and who it’s for.
Pricing, costs, marketing and the practicalities of delivery.
Opportunities to connect with other local businesses.
What we could develop together — perhaps a trail, event, itinerary or collection of regional experiences.
You’ll leave with a working business plan, a 90-day action plan and connections with potential collaborators. You’ll also have a clearer understanding of what needs further testing before you take the next step.
Dates and location
Face-to-face workshop: 11–12 February 2027
Venue: Wardell Town Hall, Wardell NSW
Online preparation: January and early February, with session details provided to registered participants.
Your ticket covers the online preparation, both workshop days and participant resources.
Payment plans are available on checkout. Tickets are per person for the full program.
Food and refreshments
Please BYO lunch and snacks. Light refreshments will be provided, and there’s a fridge at the hall for your food. There’s also a café across the road if you’d prefer to buy lunch.
Travelling to join us?
There’s a caravan park just up the road, or simple accommodation at the Broadwater Motel. Please arrange accommodation directly with your chosen provider.
We’d love you to join us and explore what’s possible for your business and our region!
Need to spread the cost?
We offer payment by invoice across three instalments via bank transfer. Contact laticia@vfnr.com.au to arrange your payment schedule. Your place is confirmed when the first instalment is received, with the balance due before the online program begins.
Lineup
Linda Tillman | Tilma Group
Linda Tillman brings more than 20 years’ experience helping regional communities develop tourism experiences and events. As the founder of Tilma Group and co-founder of the Australian Centre for Regional Events, she works with businesses, councils and community organisations to identify opportunities and turn ideas into practical plans. Linda has helped develop and deliver more than 100 regional events and supported another 200 through training and development. She brings extensive experience in visitor experience design, regional collaboration and building tourism offerings that reflect the people and places behind them.
Lineup
Laticia Braving | Vitality Farms Northern Rivers and Blue Clay Creatives
Laticia Braving is a regional impact strategist and storyteller with more than 20 years’ experience in marketing, communications and community engagement. As founder of Blue Clay Creatives and Vitality Farms Northern Rivers, she helps regional businesses recognise what makes them distinctive, tell their stories and connect with audiences and collaborators. Through Vitality Farms, Laticia brings producers, food businesses and industry partners together to explore practical opportunities for diversification, value-adding and stronger local food systems. She brings hands-on experience in branding, promotion and building connections that help turn ideas into action.
FAQs
- Who is this workshop for?
Farmers, producers, makers and tourism, hospitality and accommodation operators interested in creating or developing visitor experiences in the Northern Rivers. You might be starting with an idea or already welcoming visitors and looking for your next opportunity.
- Do I need an existing agritourism business?
No. We’ll have two online streams: one for people exploring agritourism and another for established operators. Everyone comes together for the two-day workshop.
- What does my ticket include?
Your ticket covers the online preparation sessions, both workshop days on 11–12 February 2027, participant resources and light refreshments, as well as a post-workshop group checkin.
- Do I need to attend the online sessions?
Yes. They’re an important part of the program, helping you clarify your idea before we meet in person. Please plan to attend the sessions for your stream. Dates and joining details will be shared with registered participants. While they will be recorded, attending the live session is recommended.
- What will I leave with?
You’ll work towards a business plan for your visitor experience, a clearer understanding of your audience, pricing and delivery needs, and a 90-day action plan. You’ll also meet potential collaborators and explore opportunities to develop a shared regional offering.
- What if I’m unsure whether agritourism is right for me?
That’s a good reason to join. The program will help you explore the opportunities and practical requirements so you can decide whether to proceed, refine your idea or put it on hold.
- Will we be creating a regional trail?
We’ll explore what participants could create together, which might be a trail, event, itinerary or connected collection of experiences. The direction will come from the people in the room. Launching a shared offering would require further planning and commitment.
- Who is facilitating?
Linda Tillman of Tilma Group and Laticia Braving, founder of Vitality Farms Northern Rivers and Blue Clay Creatives. Together, they bring experience in regional tourism, experience development, business strategy, storytelling, marketing and collaboration.
- Is food provided?
Please bring your own lunch and snacks. Light refreshments are included, there’s a fridge at the hall, and a café across the road if you’d prefer to buy lunch.
- What should I bring?
Bring a laptop if you have one, a notebook, and any information about your business or idea that will help with planning. We’ll send preparation tasks before the workshop.
- Are payment plans available?
Yes. Payment plans are available to help spread the cost. Please check the ticket options when booking.
- Is there a member discount?
Yes. Vitality Farms members can access member pricing, with an early bird offer also available. Select the ticket that matches your membership status.
- Where can I stay?
There’s a caravan park near the hall, or simple accommodation at the Broadwater Motel. Accommodation and transport are at your own expense. Please book directly with your chosen provider.
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