Off Script: Presented by Bonfire, with special guests
Description
Bonfire is coming to Palace Raine Square for Off Script, and this one is built for Perth.
Date and Time: Tuesday, 22 September 2026. Doors open at 5:00 pm
Location: Palace Raine Square, Top Level, 300 Murray St, Perth CBD
Cost: $0 (Complimentary)
About The Event
The name says it all. In a world where AI is making creativity faster and increasingly predictable, playing it safe is the biggest risk of all. Off Script is an evening built around one idea: the brands that win are the ones that deliberately break from their category.
Hosted by Bonfire, Off Script brings together Perth's senior marketing decision-makers for an evening of insight, real work on the big screen and an honest conversation about what it actually takes to get brave creative made and approved.
This is not a seminar. This is not a showreel night. This evening is designed to change the way you think about the creative work your brand produces.
Event Highlights
Breaking Category. Luke Williams, Bonfire's Creative Director, makes the case for distinctiveness. The thinking, the process and what it actually takes to get brave creative made and approved.
Behind the Work. A fireside chat with Bonfire's creative team and a special guest. Real work, on the big screen, with an honest conversation about what happens when a brand decides to go off script.
Complimentary Drinks and Canapés. Drinks and canapés served on arrival in the Champagne Lounge at Palace Raine Square.
Senior-Level Networking. Connect with Perth's senior marketing decision-makers before the programme kicks off and after the evening closes.
Free Event. Invitation only. Seats are limited.
Lineup
Luke Williams, Creative Director at Bonfire
Luke Williams is Creative Director at Bonfire, where he leads the agency’s creative output across brand, campaign and integrated work. With more than 15 years in the industry, he is known for getting the best out of both his clients and his team, turning strong relationships into stronger work. Luke is also a PADC Best in Show and Diamond Skull winner, recognised for sharp thinking, strong craft and ideas that earn attention.
Rene LeMerle, General Manager - Creative Division at Bonfire
Rene LeMerle is a senior marketing and agency leader with more than two decades of experience spanning digital marketing, business growth, brand, creative and agency leadership. As General Manager at Bonfire, one of Western Australia’s leading independent performance marketing agencies, Rene plays a key role in the agency’s growth, positioning and evolution. His focus is on bringing together strategy, creativity, data and performance to create stronger commercial outcomes for clients. He is particularly interested in the changing agency landscape, including the impact of AI, evolving client expectations and the increasing importance of creativity, technology and human judgement working together. Rene is also Chair of the Western Australian Marketing Association (WAMA), where he works with senior leaders, brands, agencies and industry bodies to strengthen and connect WA’s marketing community. He regularly contributes to conversations around agency transformation, marketing effectiveness, creativity, AI, leadership and the future of the industry.
Special Guest
Speaker details to be announced shortly.
Why You Should Attend
A Genuine Point of View. This is not an agency pitch. Off Script is built around one idea that every marketer in the room can take back to their brand and act on immediately.
Real Work on the Big Screen. See what brave, creative actually looks like, how it got made and what it took to get approved. Case studies that go beyond the highlight reel.
An Honest Conversation. The fireside chat format means no scripted answers. Just a real conversation about what happens when a brand decides to go off script.
Perth's Senior Marketing Community. Connect with the city's best marketing decision-makers in an intimate, invitation-only setting at one of Perth's most impressive venues.
Agenda
- 5:00 pm - 7:30 pm
Off Script: Presented by Bonfire, with special guests
5:00 pm — Doors open. Drinks and canapés served in the Champagne Lounge. 5:45 pm — Guests move into the cinema. 5:50 pm — Rene LeMerle, Bonfire — Welcome 6:00 pm — Luke Williams, Bonfire — Breaking Category. 6:30 pm — Fireside chat — Luke Williams, and a special guest. 7:00 pm — Q&A, open floor 7:15 pm — Rene LeMerle — Close and thank you. 7:30 pm — Event concludes.
Registration Details
Places are limited. Register now to secure your spot at one of Perth's most valuable creative events of the year.
Parking
There are several parking and transport options within easy reach of Palace Raine Square, 300 Murray St, Perth CBD.
Wilson Parking, Raine Square — Park directly under the cinema. Accessed via 553 Wellington Street (westbound only). Open Monday to Thursday 6:00am to 10:00pm, Friday to Saturday 6:00am to 1:00am and Sunday 6:00am to 10:00pm. Flat rate parking of $5 after 4:30pm on weekdays for up to 4 hours. Raine Square
Free CAT Bus — Yellow CAT Bus Stop 24, Red CAT Bus Stop 23 and Blue CAT Bus Stop 14 are all located at or near Raine Square
Photography & Videography
We will be taking photos and videos during the event for use in future promotions. If you would prefer not to be included, please make yourself known to Bonfire staff on the evening or email marketing@bonfire.com.au.
FAQs
- How much do tickets cost?
Off Script is complimentary. This is an invitation-only event, and there is no cost to attend. Simply register to secure your spot.
- When is the event?
Tuesday 22 September 2026. Doors open at 5:00 pm, with the programme commencing at 5:45 pm. The event concludes at 7:30 pm.
- Where is the event held?
Palace Raine Square Cinema, 300 Murray St, Perth CBD.
- Who is this event for?
Off Script is designed for senior marketing decision-makers who are responsible for brand, creative strategy or marketing budgets. CMOs, Heads of Marketing, Marketing Directors, Heads of Brand and Creative Directors who want to understand how to create more distinctive work will get the most from the evening.
- Will the sessions be recorded?
This is a live, in-person event. Sessions will not be recorded or streamed. We recommend attending in person to access the full content and conversation.
- Who is Bonfire?
Bonfire is an award-winning performance agency headquartered in Perth, Western Australia. For over 25 years, Bonfire has helped Australian businesses build data-driven digital strategies that deliver measurable commercial outcomes. Services include SEO, Google Ads, social advertising, performance media and analytics.
Bonfire has been recognised as:
Agency of the Year, 2025 Australian Marketing Institute Awards for Marketing Excellence
Digital Agency of the Year, 2025 Campaign Brief Awards WA
Finalist, Digital Agency of the Year, 2026 Campaign Brief Awards WA
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
