Founded in 1978, The Provincetown Business Guild (PBG) is a nonprofit organization that promotes Provincetown as the Travel Destination for the LGBTQ+ community. The PBG cultivates and elevates the queer identity of Provincetown, drives LGBTQ+ tourism, and supports local businesses, including retail shops, galleries, restaurants, lodging establishments, attractions, and more. The PBG’s goal is to bring people to Provincetown to stay, eat, shop, and experience the specialness of a destination where they are both celebrated and safe to be themselves. One way the PBG promotes Provincetown is by producing world-class events, including Provincetown Pride in June, Carnival in August, and Holly Folly & First Light in December, which help attract over a million visitors annually. The PBG also oversees the operations of the Provincetown Pride Center. For more information about the Provincetown Business Guild, visit ptown.org and on Instagram @VisitPtown.

Official Pride Kickoff Party: Lady Gaga vs. Beyoncé

Choose your tickets

General Admission ticket