Online Content Strategy for Brand Building & Awareness - Rockhampton

In the world of digital marketing, if content is King, then consistency is Queen, and having an easy-to-follow strategy is the Ace up your sleeve.

Join presenter David Wise for this breakfast workshop which will equip you with the knowledge to:

• Stop wondering what to post on social media.
• Identify the 2-3 social media platforms that will most benefit your business and focus on them.
• Understand how to get the most leverage from larger content pieces such as blog articles (don’t just leave them to stagnate on your website).
• Plan your content across 5 key pillars to grow your audience and keep them engaged.
• Understand when it’s time to share your story, when to be helpful, and when to go for the BUY NOW button.

You'll leave this session with a clear plan to increase your brand's visibility and engagement online. 

Register now and start your journey to content mastery.


This workshop is delivered by the Digital Solutions Program, in partnership with Advance Rockhampton.

Advance Rockhampton will be providing a light breakfast at this event. Please contact edenw@businesshq.org.au if there are any specific dietary requirements necessary.

About your presenter: David Wise

Prior to joining the Regional Business HQ team, David had his own business for 11 years providing communications training and services to SME and corporate clients. He is an experienced website copywriter who is known for excellent results and is regularly engaged by web design firms to write content for their clients.

Eligibility Requirements

We encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:

• businesses with under 20 Full-Time Equivalent (FTE) employees
• be a Queensland, Northern Territory or Western Australian-based business
• hold an active Australian Business Number (ABN)