Back to Basics: Know your customer, marketing, distribution and sourcing the best booking system for your business.
Event description
This workshop is ideal for:
- New business owners setting up their business foundations.
- Businesses who are looking to introduce a booking system solution.
- Businesses who use booking systems however are yet to find the right one.
- Businesses who are wanting to introduce a Marketing and Distribution Strategy.
- Businesses who are looking to “sanity check” their current distribution and marketing strategies.
Join us for an engaging and comprehensive workshop that equips you with the essential tools to delve deep into understanding your ideal customer. Discover how they research and book, and learn how to tailor your strategy to target them effectively. From this workshop, you will be able to build a step-by-step roadmap to help increase your revenue opportunities for your business.
In Part 1 of this workshop, you'll gain the knowledge to:
- Create an ideal customer profile.
- Develop a consumer journey map.
- Formulate a Marketing and Distribution Strategy based on the consumer journey map, covering:
- Website overview..
- Driving website traffic.
- Leveraging partner connections and expanding your reach, including ATDW and distribution partners.
- Establish timelines and budgets.
- Set key performance indicators (KPIs) and reporting mechanisms.
In Part 2, we'll guide you through the crucial process of selecting booking technology that will facilitate your bookings and streamline and automate your operations.
This interactive workshop covers:
- An overview of booking system terminology and key concepts.
- Insights into the inner workings of booking system providers.
- Key questions to ask and pitfalls to avoid.
- Creation of your personalised "Requirements List," serving as the foundation for your booking system journey.
The workshop includes:
- Ideal customer template.
- Strategy templates, complete with KPIs, budgets, and timelines.
- Booking System Requirements Template with real-world examples.
Monday 23 October 2023
9.00am-12noon (NSW time)
Twin Towns Services Club
Wharf St, Tweed Heads
2.30pm-5.30pm
Ballina Byron Islander Resort
Ronan Pl, Ballina
Tuesday 24 October 2023
11.00am-2.00pm
Business @ Yarrila, Level 1
Yarrila Place
23 Gordon St, Coffs Harbour
Wednesday 25 October 2023
9.00am-12noon
Club Forster
Strand St, Forster
Bookable Tourism, founded in 2020 by Meredith Rangel, offers technology, marketing, and distribution expertise to tourism businesses of all sizes. With two decades of experience in the industry, Meredith has worked in various roles across hotels, tours, attractions, and travel technology. Recognising the need for modern booking systems, she aims to help tourism operators streamline their operations and boost sales by providing guidance and education on available technology options. The ultimate goal is to achieve 100% adoption of connected booking systems among tourism businesses in Australia.
This workshop has been made possible thanks to the support of the NSW Department of Customer Service as part of Small Business Month 2023.
