Running an event or business with purpose is one thing. Sustaining it, influencing others, and driving efficiency without burnout is another. Join WAO and 'Mr. G (Galeno Chua), Founder of the Idea Consultancy, for an interactive webinar where we introduce Optimise, the Business Sustainability AI Agent designed to help purpose-led businesses influence change from the inside out.

Built on the Business Sustainability First Principles, Optimise is not just a strategy tool - it’s a thinking companion. It helps you understand resistance, map stakeholder dynamics, and turn ‘what needs to change’ into clear, respectful steps that people can actually follow. Whether you're reworking procurement, launching reuse systems, or shifting staff culture, Optimise supports you to communicate with empathy and impact.

This webinar is for founders and sustainability leads who know that change is more than a checklist—it’s a human process. You’ll walk away with new ways to frame your messaging, reduce resistance, and lead by resonance—not just instruction.

To be held on the evening of 4 November following the Wao Summit 2025, keep your momentum going with this value-add,. free-of-charge webinar.

What to Expect / Key Takeaways:

Tools for sequencing change conversations, using influence mapping and the diffusion of innovation curve to tailor your messaging for early adopters, fence-sitters, and sceptics.
• Guidance on shifting from task-based to trust-based leadership, so your sustainability goals don’t just get compliance, but buy-in.

A practical demo of how Optimise helps decode resistance so you can uncover what’s really blocking action, and respond with empathy, not just more information.

Tools for sequencing change conversations, using influence mapping and the diffusion of innovation curve to tailor your messaging for early adopters, fence-sitters, and sceptics.
Guidance on shifting from task-based to trust-based leadership, so your sustainability goals don’t just get compliance, but buy-in.

Meet Your Host:

Mr. G (Galeno Chua)