Today, customers are searching for you using more than just Google, they're using ChatGPT, Claude and other Gen AI engines. Customer behaviours have also changed - we're reading summaries rather than browsing results and making decisions based on AI recommendations,. To get noticed, your approach to search optimisation also needs to change.

Join us and learn how to tackle the new normal.

We'll talk through these fundamentals:

The New Search Landscape
SEO Fundamentals That Still Matter
Answer Engine Optimisation (AEO)
Generative Engine Optimisation (GEO), and
How to use customer insights to make it all fit

This is a plain English workshop is tailor-made for non-tech people.

Presenter: Corrie Dark

Duration: 2 hours

Corrie has over 20 years’ in technology and digital developing strategies for globally-recognised brand. She now works with businesses of all sizes helping leaders unpack tech from AI to digital marketing, and learn how to use it effectively and safely. She is known as the ‘Tech Translator’ - helping non-technical people understand the complex language of tech. Corrie is the Brisbane Representative for Digital Solutions, an Australian Government subsidised program for small businesses run by Business Foundations and runs an AI Strategy and Education business.

This workshop is presented by the Digital Solutions Program in partnership with Workspace365.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.