Personal Branding and Networking: LinkedIn Masterclass

Are you using your LinkedIn profile - or is it just… there?

LinkedIn is more than just a social platform - it’s the world’s largest professional network and a powerful tool for building your professional identity, connecting with other professionals, and attracting new job opportunities.

When you start to get active on LinkedIn, you will get noticed!

Whether you're job hunting, building your personal brand, or aiming to grow your professional network, this practical workshop will give you the tools to make your LinkedIn profile stand out and insights on how LinkedIn can be used for job searches and career development.

Facilitated by Kasia Wojtaszek, this session will cover:

✅  Why LinkedIn and networking matters

✅  Optimising your LinkedIn profile

• How to position yourself and highlight your strengths
• Best practices for creating a profile that highlights your skills, experience, and aspirations
• Go over key elements such as 
  • what to out in the headline
  • what makes a good profile photo
  • what should contain your profile summary for best results
  • what should go into your work experience
  • how to make your profile searchable for recruiters
  • etc.

✅  Building your presence and reputation on LinkedIn - content post strategies to build credibility and visibility

✅  Networking strategies - how to expand your professional network and connect with peers, mentors, and industry leaders.

Who Should Attend:

• Job seekers (active or passive) looking for their next career opportunity
• Professionals interested in building their presence and growing their professional network
• Students or career changers who want to build a strong Linkedin presence
• Anyone curious and wondering ‘What should I be doing on LinkedIn’?

About the facilitator

Kasia Wojtaszek is a highly experienced and educated professional with over 20 years of diverse experience in the European and Australian markets. She specialises in career and business development, strategic planning, business growth, and leadership development. She focuses on achieving your business, career,  and personal goals.

In addition, Kasia has been working in academia for the past seven years as she is passionate about nurturing the next generation of business professionals and has dedicated her time to sharing valuable insights and knowledge.

Kasia has added to her portfolio recruitment, career transition consulting, and career coaching, leveraging her extensive experience to guide professionals towards successful and fulfilling career journeys. With a holistic approach to life, education and a rich industry background, Kasia is committed to helping individuals navigate their lives and career paths.