Plunge into Tourism: Grafton

Tailored for Arts & Cultural businesses, this workshop will give you information to improve your business visibility and better understand data that supports your marketing efforts.  We will share information about how we can work together to promote the Clarence Valley as a destination in the lead up to the 2026 Plunge Arts & Culture Festival. 

 What you’ll learn:

> Consumer Travel Trends in our region – key insights into how travelers are planning and booking

> Updates on My Clarence Valley Tourism campaigns – understand our strategy and how to get the most out of us

> Maximising Your ATDW Listing – build a strong foundation with compelling content, imagery and marketing tools

> Understand how ATDW promotes your Business and how to stand out

> What’s new and what’s happening with Regional Arts NSW and Destination NSW in the tourism space and how is Council supporting cultural tourism through the Plunge program.

Bring your laptop or Ipad and stay for ATDW Unpacked:  Dive deep into the Australian Tourism Data Warehouse in an interactive session with one-on-one assistance.  This session will help Clarence Valley cultural businesses strengthen their presence on ATDW and use the latest data insights to boost visitation, sales and profile.

 Program:

11-12:30 – Plunge into Tourism

12:30 – light lunch

1pm – 2pm – ATDW Unpacked

Image Credit: My Clarence Valley outlet at Grafton Regional Gallery photographed by Melting Wax Photography