PR Essentials for Founders

NZ Entrepreneur Magazine have created this focused session on PR essentials tailored for founders like you! They'll dive into the critical role of public relations in building your brand and how to effectively engage with the media.

This 45-minute session will include 30 minutes of valuable content led by Richard Liew, Founder of NZ Entrepreneur Magazine and their head of PR, Brendan Boughen, followed by 15 minutes for a Q&A discussion.

Meet Your PR Master Class Teacher: Brendan Boughen
Brendan is an experienced public relations consultant with more than 20 years of PR and communications experience, spanning both agency and client roles. He has worked with leading tech companies such as Microsoft, Gen-i, Technology Investment Network, and Worldline. In addition to his PR expertise, Brendan is a professional cartoonist, publishing industry-related cartoons under the moniker Cartoons by Jim.

Topics covered include:

• What exactly is PR, and why should startups care?
• How PR fits into your marketing plan
• Knowing when your business is ready for PR
• What media outlets are looking for in a story
• Essential tips for talking to media and preparing for interviews
• Common PR mistakes to avoid

Whether you’re new to PR or need a refresher, this is the perfect opportunity to get practical insights and build your media toolkit.

Looking forward to seeing you there!