PR for Academics - Telling Great Stories

The PR for Academics workshop series aims to assist researchers gain impact by communicating their research messages beyond the academy.

Storytelling is the key to effective communication. Research has shown time and time again that data couched in terms of a narrative will be more engaging, persuasive and memorable. This session will look at the key elements of storytelling and explore how to make your research come alive in the same way that great books, movies and theatre do.