PR workshop: writing media releases for small businesses

Want to get your business noticed by the media, but not sure where to start?

As part of the FluentMind Community Business Leaders Series and a NSW Small Business Month Special, this practical PR workshop introduces the fundamentals of writing and pitching a media release for small businesses.

Join communications and PR professionals Thang Ngo and Heidi Han for an accessible introduction to how media releases work — from identifying a story worth telling to preparing your release and approaching journalists and media outlets.

The workshop will also explore the growing role of AI in PR and media writing, including where it can be useful and where human judgement still matters.

What You’ll Learn

• How to find a newsworthy angle for your business

• How to write an effective media release

• How to approach journalists and media outlets

• Where AI can help — and where it doesn’t

Whether you're new to PR or simply want a clearer understanding of how to communicate your business story to the media, this workshop will give you practical foundations to get started.

Expert Speakers

Thang Ngo
Communications & Media Professional

Thang is an experienced communications and media professional and trainer with a background in storytelling, media engagement and cross-cultural communication across agency and public sector environments.

Heidi Han
Founder of Decoded PR

Heidi is the founder of Decoded PR, working across journalism, marketing, public relations, strategic communications and community engagement.

Event Details

📅 Wednesday, 30 September 2026
🕠 5:30 pm arrival for a 6:00 pm start
📍 Level 4, 64 Clarence Street, Sydney NSW 2000
🎟️ $25 per person
🥤 Refreshments provided

Lucky Draw

🎁 Win a FREE Media Release Distribution

All attendees will have the opportunity to enter our lucky draw for a complimentary media release distribution.

Presented by

FluentMind Community Inc.

Supported by

Smart Currency Exchange | LH Realty Buyers Agent | Australasia Business Acceleration Centre | Decoded PR | Launch Story