Produce Like An Engineer

4 PM - Produce Like An Engineer

By: Preston Prizzie Reid

Learn how thoughtful sound selection, arrangement, and spatial placement can shape a stronger final mix. This class explores how producers can make creative decisions with the finished production in mind, creating clarity, balance, and space from the very beginning.

Presenter: Preston “Prizzie” Reid is a GRAMMY-winning, multi-platinum mixing engineer and producer known for shaping the sound of modern R&B, hip-hop, pop, and global music. His credits include Muni Long’s GRAMMY-winning hit “Hrs & Hrs,” Usher’s #1 Billboard R&B record “Good Good,” and contributions to Kanye West’s Donda, nominated for Album of the Year. His global reach extends through work with Nigerian star Omah Lay, including the #1 radio hit “Soso,” as well as television projects such as Step Up: High Water. Beyond the studio, Prizzie serves as Chapter Governor of the Recording Academy’s Atlanta Chapter and is a part owner of Naturl Audio, where he helped launch the AL1 Limiter. Through education, mentorship, and industry leadership, he continues to elevate both sound and community.