Creative Australia's Knowledge Series Recording: The 11 Questions Every Donor Asks & The Answers All Donors Crave | Harvey McKinnon

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Knowledge Series 2024 | Mastering Arts Fundraising

Knowledge Series | Mastering arts fundraising is our master course in arts fundraising. Presented by leading Australian and international experts, the webinars cover essential fundraising topics contextualised and relevant to the Australian cultural landscape.  

Knowledge Series is beneficial for arts professionals with any level of experience and expertise. The online recordings run 90-minutes each, providing flexibility for you to learn at your own pace and in the comfort of your own space. The series complements the high demands that come with fundraising, by giving you tangible value, immediately applicable tools to use at the workplace, and the flexibility to structure your own learning. 

The 11 Questions Every Donor Asks & the Answers All Donors Crave

Presenter: Harvey McKinnon | Canada 

Company: Harvey McKinnon Associates  

Weblink: harveymckinnon.com   

Synopsis:  

What are your donors thinking? What questions do all donors ask? How can you use an understanding of what donors crave to help you raise more money, now and in the future?   

There's never been a more important time to know exactly how your donors think and feel. This webinar is applicable to every fundraising channel. From major gifts to direct mail to special events. Every question you answer in advance, or when you are communicating with a donor, removes a barrier to getting a generous gift.

In this educational session you will learn the critical 11 questions, you'll learn:  

• What your donors are thinking. 
• How you can build an even stronger relationship with them. 
• The three most important questions every donor asks. 
• How to get donors to care about your cause. 
• How you can use this strategy to improve every kind of fundraising you do.  

If you're not anticipating your donor's questions you're leaving money on the table. Even worse, you're missing opportunities to strengthen relationships and deepen donor commitment.   

Based on Harvey’ McKinnon’s bestselling book, The 11 Questions Every Donor Asks and the Answers All Donors Crave, this webinar will discuss how to use these questions to build stronger donor relationships, and how you can use this strategy to improve every kind of fundraising.

About Harvey: 

Harvey McKinnon has been a fundraiser for over 40 years and is recognized as one of North America’s leading fundraising experts. His consultancy raises money for hundreds of non-profits in Canada and the USA. He is a seasoned trainer who has delivered fundraising keynotes at conferences around the world.

Harvey has decades of experience working with Arts organizations, from creating campaigns to sitting on boards. A frequent master-class trainer, he has authored six books – most recently The Healthy Nonprofit (2023) and How to Create Lifelong Donors (2020). His best-selling book, The 11 Questions Every Donor Asks, is a major gift training manual for fundraising departments throughout the US and Canada. He also co-authored the #1 bestseller The Power of Giving, which has been translated into nine languages.

Harvey has produced a wide variety of award-winning documentary films that have been aired on the BBC, CBC, ABC, PBS and many other networks around the world. They include: Side-By-Side: Women Against AIDS in Zimbabwe; The Black Sea in Crisis, and biographies of David Suzuki and William Shatner.