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Purpose with Profit

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Event description

Being purpose driven isn't just for social enterprises. Businesses that 'live their purpose', balance profit with a strong reason for being. They can articulate the benefits they seek to deliver, and who they are. When done authentically, purpose can be seen in everything the business does and leads to increased value for shareholders and all other stakeholders.

Research shows purpose driven businesses experience faster growth, greater employee engagement and better stakeholder relationships. Yet, many businesses continue to focus on one bottom line: profit; and put the other 'bottom lines' in the too hard basket. Profit is easy, purpose is hard!

That used to be a valid reason for a sole focus on shareholder returns. However, things have changed, even shareholders expect more from business leaders today. Being conscious of social and environmental impacts is critical to sustaining positive shareholder returns; businesses must create 'shared value'.

Hear from three purpose driven business leaders who set out to simultaneously create value for shareholders and society:

  • Cath Sutherland, Director, Conscious Business
    As Founding Director of Conscious Business, and a Founding Leader for Conscious Capitalism Western Australia, Cath enables business leaders to embrace the modern approach to capitalism that holds the potential for enhancing corporate performance while simultaneously continuing to advance the quality of life for billions of people.
  • Hayley Rolfe, Managing Director, Ardea Waste
    Hayley walks the talk when it comes to sharing value. As the co-founder of Ardea Waste she is on the front line in ensuring waste is managed properly, if not eliminated, in a way that also reduces the time and costs for businesses to deal with waste. Hayley has a wealth of insight on solving complex social problems through commercial business models.
  • Aaron Ryder, Manager, Churchill Consulting
    Aaron specialises in helping clients to think differently about their strategies. He has experience leading organisations to develop and implement business strategies to grow their organisations, improve their sustainability, and improve relationships with their customers.

There will also be attendees from various purpose driven enterprises and certified B Corporations, that walk the talk of balancing profit with purpose. The evening will include networking, a brief presentation, and panel discussion followed by Q&A; with purpose driven consultant, and stand-up comedian in his spare time, Michael Watts (Managing Director, ToBe Advisory) as MC!. 

If you work for a B Corporation, Social Enterprise or Not for Profit, please contact the event organiser for a code to access free tickets, subsidised by ToBe Advisory!
For everyone else: any surplus from this event will be donated to The Underground Collaborative, contributing to employment and housing solutions for those experiencing homelessness.

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Refund policy

In the event COVID restrictions prevent this event from running as scheduled, a full refund of the ticket price will be provided. Other refund requests can be submitted to the Event Organiser, and will be considered on a case by case basis. Refunds will be provided at the absolute discretion of the Event Organiser.