Ready Before the Rush: Holiday Marketing for Local Businesses

Black Friday is on 27 November. Australian retailers now expect about half of their holiday revenue to land in a handful of days: Click Frenzy, Black Friday and Cyber Monday. That means every business is fighting for the same feeds at the same time, and ad costs climb whether you join in or not.

Most businesses start their holiday marketing in December, when ads cost the most and there is no time left to test anything. This session is for owners who want to be set up before the rush, not paying for it afterwards.

Who it's for

Owners and marketing leads of local service businesses, physical shops and online stores in Australia who trade through Black Friday, Christmas, Boxing Day and the New Year sales. Trades, health and wellness, fitness, beauty, retail and ecommerce all welcome.

What you'll walk away with

• The 2026 dates that matter, and the latest day to launch your ads for each sale

• A simple four-phase plan from now until mid January

• Offer ideas that create urgency without cutting your price, including gift vouchers and pre-paid bookings for service businesses

• How often you can message your customers in December before they unsubscribe

• The follow-up system that stops enquiries going cold over the Christmas shutdown

• A ten-job checklist to finish before 31 October

What we'll cover

• Why the timing matters more than the discount this year

• How long Meta needs to learn before a sale, and what happens if you launch late

• Retail and service businesses: two different playbooks

• Staying on the right side of the ACCC with your holiday offers

• Your Google Business Profile, cash flow and January plan

• Live Q&A: bring your questions about your own season

A bonus for people who attend live

Everyone who joins on the day gets an attendee-only offer on our Holiday Meta Ads package. Details in the session.

Your host

Isuru de Silva is the founder of OZ Media Digital in Hornsby. He has 17 years in marketing across multinational brands, startups and local businesses, and has managed more than $50 million in ad spend across Google and Meta. He works with trades, health, fitness, retail and professional services businesses across Sydney.

Good to know

• Free to attend. Online via Zoom, so you can join from anywhere

• Your Zoom link arrives with your registration confirmation

• Can't make it live? Register anyway and we'll email you the recording and the checklist

• 45 minutes of content, then 15 minutes of Q&A

Questions before the day? Email hello@ozmedia.digital or call 0424 730 164.