This is a 3-part webinar series

CPE: 6 CPE points

Webinar Recordings: Registering for this event will give you access to the webinar recordings.

Webinar recordings can be watched at any time.

In this 3-part training learn from 1 of 5 Lead Meta (previously Facebook) Community Trainer’s in Australia. Heather will share the blueprint to get leads and make sales from social media.

Part 1: Social Media Strategising

What’s working now on Instagram and Facebook
How to map out the customer journey and develop the right content at the right time
What and when to post to get the best results on each platform

Part 2: Social Media Writing

Copywriting formulas for captions that make people want to take action
Amazing apps and tools to boost your account
How to use “lead magnets” to help your followers become leads plus examples of what works

Part 3: Social Media leads and Advertising

The web pages and emails you need to increase your chances of converting your social media leads into customers
How to use boosted posts to reach more people
An introduction to Meta Ads and the different between ads manager and boosted posts.

Presenter: Heather Porter

Heather Porter has over 15 years experience in digital marketing as a business owner, consultant and speaker. She is the Founder of Website Love, a website development and social media agency for small businesses. She is an Amazon Kindle #1 bestseller, co-author of 4 business books, and trainer of ‘That Social Media Show’ on the Bizversity business app used in over 100 countries to train businesses on growth. She is also 1 of 5 Meta (formerly Facebook) Certified Lead Trainers in Australia, a Meta Certified Media Buying Professional and teaches Digital Marketing at Sydney University's Centre for Continuing Education.

Recording of Webinar Series: Social Media 2023

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