Recruiting a New Generation of Volunteers

Join us for an inspiring workshop led by Lush, designed for community groups eager to redefine volunteering for younger generations. Discover practical strategies to reshape your volunteer outreach and engage the next wave of community leaders. This session goes beyond traditional marketing by emphasising storydoing—a powerful approach that transforms values into action. Learn how to appeal to the motivations driving young volunteers, paving the way for community growth, increased memberships, and impactful change.

Why attend?

• Gain insights into effective volunteer recruitment strategies tailored for Millennials and Gen Z.
• Learn how storydoing can foster positive sentiment and attract a new wave of volunteers.
• Network with peers from community groups, sporting clubs, non-profits, and social media volunteers.

This workshop is ideal for:

• Community groups
• Sporting clubs
• Non-profit organisations
• Social media volunteers
• Social media and marketing roles within community organisations

Hosted by the City of Busselton and the Busselton Dunsborough Volunteer Centre, in collaboration with Lush—a strategic communications agency renowned for creative storytelling and recently worked with Volunteering WA to reframe volunteering for future generations.