Research Launch Event: Sense of Belonging Among Multilingual Audiences in Australia

SBS and the University of Canberra invite you to a live webinar to celebrate the launch of an important new study examining how representation in news media shapes multilingual audiences’ sense of belonging to, and participation in, Australian society. 

The study, ‘Sense of Belonging among multilingual audiences in Australia’, presents the first research in Australia conducted in multiple languages that aims to understand the drivers of belonging in multilingual communities and explores how the news media contributes to strengthening ties in Australian society. 

Focused on five multilingual communities – Arabic, Cantonese, Italian, Mandarin and Vietnamese – the research hopes to spark discussion about what can be done to foster a greater sense of belonging among multilingual communities and accelerate it for the newest migrants to Australia, helping service providers, news organisations and governments make informed decisions to better serve those communities. 

Join host and SBS presenter Virginia Langeberg for this special one hour and 15 minute session. Key findings will be presented for the first time by research leads from SBS and the University of Canberra, followed by a panel discussion and Q&A session open to the audience via Slido. 

A link to the full research paper will be made available on the day. 

We look forward to seeing you online!  

Host  

Virginia Langeberg, SBS - Virginia Langeberg is a senior journalist and presenter for SBS World News. Her 15-year media career has seen her covering domestic and international stories based in Australia and previously in London. Virginia has a proud Tanzanian and Swedish heritage, she moved to Australia with her family at a young age.  

Key speakers 

Rebecca Griffiths, SBS - Rebecca Griffiths is the Audience Research Lead at SBS, helping internal and external stakeholders understand audiences and the drivers behind their behaviours. With over 20 years in market research, Rebecca’s focus is on multicultural research at SBS, leading quantitative and qualitative research driving strategic business decisions and telling compelling stories. 

Sora Park, University of Canberra - Dr. Sora Park is a Professorial Research Fellow at the News & Media Research Centre, University of Canberra. She is the project leader of the Digital News Report Australia, and author of Digital Capital (2017, Palgrave). She has published widely on the impact of digital technology on audiences, with a special focus on digital and social exclusion and the distribution of opportunities and privileges in society. 

Panelists 

Jeff Kuan, SBS - Getting his start in media as an education reporter in 2000, (Jeff) Che-Chun Kuan has worked across varied roles in the media industry. Jeff joined the SBS Mandarin TV news team in 2021. As Executive Producer of SBS News in Mandarin, he embraces diversity and the opportunity to work with people from a multitude of cultural backgrounds. 

Nissrine Khadra Daher, SBS - Nissrine Khadra Daher is a senior SBS journalist and presenter of the nightly TV news bulletin, SBS News in Arabic. She has worked closely with diverse Australian multicultural community groups and CALD media outlets for more than a decade. A passionate communicator and public speaker, Ms Daher is also a board member of the Australian Lebanese Historical Society Inc. Prior to relocating to Australia in 2011, she held roles in various media outlets in Lebanon. 

Thu Nguyen, SBS - Thu Nguyen is the Multilingual Research Manager, SBS Audience Data & Insights. Born in Vietnam and having called Australia home for 15 years, Thu has almost 20 years of work experience dedicated to market research and data analytics. She joined SBS in 2022 in a role focused on connecting the business with culturally and linguistically diverse audiences in Australia through research and insights. 

Report co-authors 

Jee Young Lee, University of Canberra - Dr. Jee Young Lee is a Lecturer at the Faculty of Arts & Design, University of Canberra. Her research focuses on social and cultural impacts of digital communication and technologies, digital engagement among young people and growing technology adoption in emerging markets, such as Asia-Pacific regions. She is co-author of the Digital News Report: Australia.  

Kieran McGuiness, University of Canberra - Kieran McGuinness is a Postdoctoral Research Fellow at the News & Media Research Centre at the University of Canberra. His recent research focuses on mixed method approaches to news consumption, misinformation, journalistic role performance, defence journalism and discourses of risk, problematisation and threat in news media.