Learn simple, effective SEO strategies to boost your website’s visibility and get found online—no jargon, just real results

Search Engine Optimisation (SEO) is one of the most powerful yet often misunderstood tools in digital marketing. With constant algorithm updates and outdated strategies still circulating, it's easy to feel overwhelmed. This engaging and practical workshop is designed to cut through the confusion and give you up-to-date, easy-to-apply techniques to improve your organic search visibility.

Whether you’re a small business owner, entrepreneur, or marketing professional, you’ll walk away with a clear understanding of how SEO works today—and what not to do. Plus, participants will have the opportunity to receive live feedback on their websites, based on the principles covered in the session.

What You’ll Learn:

The latest thinking and best practices in SEO
The difference between quality keywords and keyword stuffing
Why original content matters more than ever
How to create a clean website structure that search engines love
The role of alt tags in improving accessibility and SEO
The impact of site speed—and how to boost it

Simple, effective ways to build a digital footprint the algorithm will notice

Key Takeaways:

A clear understanding of what SEO is (and isn’t)
Insights into your current SEO strengths and weaknesses
Access to free SEO tools and resources
A practical approach to building and maintaining SEO over time
A checklist of no-cost, actionable tasks to improve your SEO
Personalised website feedback from the facilitator and peers

Join us for this hands-on, no-jargon workshop and leave empowered to take control of your SEO with confidence.

This in-person workshop can host 20 people, please bring your laptop.

This event will be delivered by The Business Centre, an approved independent provider for Service NSW Business Connect.