Rise & Learn: Marketing with a Quota & How B2B Marketers Are Driving Pipeline Like Sales

Join HBMA’s Rise & Learn networking breakfast and workshop as we explore how today’s B2B marketers are stepping up to the revenue table—and owning it.

In “Marketing with a Quota: How B2B Marketers Are Driving Pipeline Like Sales,” Shannon Carlson, Fractional CMO & Managing Partner at BlueByrd Strategic Sales & Marketing, will share insights on aligning marketing efforts with revenue goals, including practical strategies for demand gen, attribution modeling, and demonstrating marketing’s direct impact on pipeline.

The session will also include a hands-on mini workshop, where you'll analyze your sales process, determine how to integrate marketing touchpoints and content, and learn how to track success.

Whether you’re in a marketing leadership role or managing campaigns day to day, this session will give you tools to better partner with sales, demonstrate value to your stakeholders—and prove your team’s impact.

☕ Coffee, breakfast, networking, and great conversation included.