RISE Program Workshop Series: From Theory of Change to Brand Manifesto

Creating a theory of change for your social enterprise is a significant piece of work, combining stakeholders and activities, and mapping outcomes across timeframes. 

Even once you’ve completed a Theory of Change (ToC) it can be challenging to figure out how to use it in your marketing and communications.

In this 90 minute workshop, we’ll look at how to take your Theory of Change and focus attention on the ‘Golden Thread’: the multi-part sentence capturing the journey from here to there.

We’ll look at ways to adapt the Golden Thread into communications for your brand - its purpose, its vision, its mission and its story.

The outputs will be a compelling and emotive messaging framework for your website, your grant applications, your PR outreach and your marketing.

Grab your ticket to this FREE value-packed workshop today!

MEET THE FACILITATOR

Hannah Sturrock - Consultant, Professional Impact Network

Hannah is a strategic thinker, marketer and business consultant. With a background in project management, operations and management, she’s a proud generalist with a passion for small businesses with big ambitions.

Hannah’s experience includes working with the iconic style-setting magazine Wallpaper* in London before joining the independent advertising agency, Karmarama. Back in Australia, Hannah joined advertising agency BMF, where she managed project resourcing and workflow, leading a team of project managers and producers. 

After joining advertising agency startup, The Hallway, Hannah held various roles spanning People and Operations, Client Management and agency leadership and helped The Hallway grow to almost 50 staff, winning NSW Agency of the Year twice. She was named one of AdNews 30 Emerging Leaders and won a place on the Marketing Academy scholarship program.

Hannah continues to work with small businesses, pre-revenue startups and creative agencies in a strategic capacity.

This workshop is one in a series and part of the RISE program, an initiative of Social Impact Hub with the generous support of the Paul Ramsay Foundation and Westpac Foundation. RISE collaborates with leading corporates to offer pro bono business support to help social enterprises who have been impacted by COVID-19.