Rooftop Roundtable | The Art and Science of Marketing: For Product-Makers and Service-Sellers

Whether you sell a physical product or a service built from your expertise, the same question haunts every founder: how do you make people want what you offer?

This Rooftop Roundtable explores the intersection of creativity and strategy - the art and the science - behind marketing that works for products and services.

Host and Co-Founder of One Roof, Frances Goh will be joined by Faith Limantono, Marketing Lead at One Roof & Founder of Inknite Labs, and Tyla Hodgson, Co-Founder at Formulaik, as they unpack what it takes to create stand out marketing right now.

Together, they’ll explore:

• The key differences (and surprising similarities) between marketing a product and a service

• How to position your offer so people understand and desire it

• Practical ways to turn interest into sales without losing authenticity

Guided by Frances Goh as MC, this session blends storytelling, strategy, and real-world examples from founders who’ve marketed across both sides of business. Expect clarity, a few “aha” moments, and a deeper understanding of how to make your marketing louder and smarter.