Sales & Marketing Foundations: Setting up for scalable growth (2 Part Workshop)

SALES & MARKETING FOUNDATIONS - Setting up for Scalable Growth.

This 2-day workshop is designed specifically for founders & teams ready to increase their Sales & Marketing ROI.

You'll learn how to:

• Nail your Ideal Customer Profile (ICP) to simplify messaging
• Design a rock solid Sales Foundation you can build on
• Map the ideal Customer Marketing Journey to Optimise Sales 
  
  

If you’re serious about turning your startup into a real, revenue-generating machine, this is where you start.

WORKSHOP AGENDA

DAY 1

SESSION 1 - Discovering your Ideal Customer Profile (ICP) (Wed 12th 12.30-2.30pm)

• Why is it important to understand your ICP?
• Meeting your audience where they are at.
• How ICP clarity helps ad targeting and messaging.
• (Bonus exercise: Define your ICP).

SESSION 2 - Designing a strong sales system (Wed 12th 3.00-5.00pm)

• Sales & Marketing, what are the differences?
• Creating a sales pipeline.
• CRM Systems.
• (Bonus exercise: Design your sales pipeline).
  

DAY 2

SESSION 3 – Lifecycle Marketing (Thur 13th 12.30-2.30pm)

• Classic funnel vs. lifecycle marketing.
• Customer journey.
• MarTech.
• (Bonus exercise: Build your lifecycle marketing).

BONUS – 15 mins 1:1 session (register in advance) (Thursday 13th 3.00-5.00pm)

• Six 1:1 feedback sessions on founders strategies and roadblocks.