Sales Basics for Small Businesses

Do you have the perfect message for potential customers? Learn to create the right message for an effective sales pitch.

Anybody can be a great sales person.  All you need is to have the right message for your target group.  In this workshop Jerry will teach you how to find and write the right message to sell yourself.

This is not about becoming a slick sales person and we will not ask of you to sit in front of the group, practicing a sales talk. You will learn the steps that a sales pitch is made up of, and in small group discussions you will help each other to find the right texts for the sales pitch and sales messages you can include in your marketing material.

Main Topics Covered:

During this workshop you will:

• Come up with one or more hooks for your pitch.
• Write an elevator pitch (length max. 30 seconds).
• Write a sales pitch (length about 1-2 minutes).
• Write an effective social media post/newsletter title (30-60 characters).

Suitable for: Any small business owner, of a startup or established business, who would like to learn how to create an effective sales pitch, to grow sales.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.