Scaling impact with MarTech: Balancing reach and responsibility

Technology is profoundly impacting all areas of marketing, from understanding audiences and crafting compelling content, to delivering personalised communications and enabling sophisticated automation. For those focused on social marketing and behaviour change, MarTech and AI present significant opportunities to scale impact and reach without greatly increasing budgets.

Yet, rapid adoption of advancing technology also raises important questions around responsible use, particularly concerning data privacy and ethical considerations. This prompts a crucial question: how can those involved in social marketing and behaviour change thoughtfully navigate these opportunities and challenges?

Join the NZ Social Marketing Network's April webinar where Dr Jason Pallant, Director of RMIT’s new Marketing Technology Lab, will explore the opportunities and challenges of Marketing Technologies (MarTech) and AI through a social marketing lens. Dr Pallant brings extensive expertise in this area, offering valuable insights into how to approach complex topics.

The session will delve into strategic content creation at scale, effective marketing automation, and the crucial task of balancing personalisation with data privacy concerns. This workshop aims to provide attendees with thoughtful perspectives and practical guidance for navigating the complexities of modern MarTech responsibly.

Speaker Bio:

Dr Jason Pallant is Director of RMIT’s new Marketing Technology Lab, a world leading facility researching and teaching topics on emerging technologies in marketing. Jason has authored dozens of peer-reviewed academic studies in leading journals on critical topics including AI and technology adoption across business and the impact on customer experience. Jason regularly shares his research with public audiences as a keynote speaker and media commentator, featured author for Inside Retail, and judge for retail industry awards hosted by Inside Retail and the National Retail Association. Since 2023, Jason has been named on Re:Think Retail’s annual Top Retail Expert list globally– the only Australian academic to be included. Prior to joining RMIT, Jason was the Director of Knowledge Enablement at The Lumery (now part of Accenture Song), where he led the development of a learning platform for corporate clients to upskill staff on marketing technologies.