Scaling Sustainably with Brianne West, founder of Ethique and Incrediballs

Part of the Pegasus Startup World Cup and Sustainable Spring Series

Globally recognised environmentalist and entrepreneur, Brianne West, redefined industry norms with her bold vision and innovation, transforming a kitchen experiment in Christchurch into a global beauty revolution.

Ethique was the world’s first zero-waste beauty brand and named in Time Magazine’s Best inventions of 2020. It expanded rapidly, saving millions of plastic bottles from landfill in over 20 countries.

Brianne has won many awards including being an Obama Foundation Leader (AsiaPac), Exporter of the Year (American Chamber of Commerce), and NZ EY Young Entrepreneur of the Year, and was a finalist in the 2024 Kiwibank New Zealand Innovator of the year award.

In this workshop, Brianne will share her incredible journey on scaling, and later exiting a purpose driven, sustainable business. Learn about her current venture, Incrediballs which is set to disrupt the beverage industry, and gain practical insights on how to enter new markets while remaining true to your values.

In this workshop, Brianne will share her remarkable journey of scaling - and ultimately exiting, a purpose-driven, sustainable business. She’ll introduce her latest venture, Incrediballs, poised to disrupt the beverage industry, while offering practical insights on breaking into new markets without compromising your values.

Brianne West is a judge for the Pegasus Startup World Cup held on 9 October 2025 at Te Raukura ki Kāpiti. Learn more and book a ticket to the Pegasus Startup World Cup here.

Snacks provided, if you would like to order a coffee, please arrive earlier to avoid noise.