Seeding Projects – From ideation to curation

Every creative project starts somewhere. But how do you take the first spark and shape it into something real? Join Guildhouse and three practitioners who are actively doing exactly that, as they share the messy, meaningful journey from idea to realised project.

This event brings together Amber Cronin (Arts and Culture Curator, Nature Festival), André Zufferey (Director + Curator, FutureJuice), and Truc Truong (Smoking Fish Studio) - three creatives whose work spans festivals, independent studios, and everything in between.

Expect honest reflections as the conversation delves into:

• How ideas are seeded and nurtured

• What has worked, what hasn’t, and what continues to evolve

• How to navigate entrepreneurship within the arts

• The importance of process, planning, and cultivating the right environments to grow ambitious creative visions

Attendees will gain practical insights, creative inspiration, and real-world learnings from artists and curators who actively shape innovative cultural projects.

Limited capacity, don't miss out!

About Guildhouse:
Celebrating 60 years in 2026, Guildhouse is South Australia’s peak body for visual art, craft and design, representing a diverse Membership base of over 1,200 Members and supporting artists at all stages of their careers. Learn more: guildhouse.org.au

Photographs and/or video may be taken at this event. By taking part in this event, you grant the event organisers full rights to use the images resulting from photography/video filming, and any reproductions or adaptations of the images, for fundraising, publicity, or other purposes to help achieve the group’s aims. This might include (but is not limited to) the right to use them in their printed and online publicity, on social media, in press releases, and in funding applications.

If you do not wish to be photographed, please inform the photographer or a Guildhouse staff member.