Selling B2B | Taking Action

Hosted by Nimmity Zappert | Founder, Authentic Selling

Do you feel like your sales have stagnated? You know you need to do something about it. But what? How do we get out of the cycle of meetings that go nowhere and actually get to an outcome? 

B2B Sales can have long sales cycles - but they shouldn't be never-ending. It is our job to take action and keep things moving.

Having lots of meetings can feel positive, but if they do not move things forward, they can waste your time and the customers' time.  

In long sales cycles, it can sometimes feel like we are spinning our wheels. How frustrating is that? 

Then I hear you saying: "But I don't want to come across as pushy or annoying..."

Don't confuse action with aggression or being pushy. 

Knowing when to take action and what that action should be, is a basic part of knowing how to sell to businesses. It will keep your B2B sales on track - even through long sales cycles. Keeping track of where you are up to at every step of the way not only makes things move faster, it lifts a huge amount of stress out of the process for both you and your customers. 

Join me for a 1-hour free webinar and learn how to take action to get your B2B Sales moving. 

What you’ll get from this session

• Actions you can take right now to move your B2B Sales forward
• Actions you can take to reignite stale sales
• How to keep track during long sales cycles
• How to stay action-focused without being pushy
• An overview of a good sales approach for selling to large organisations

About Authentic Selling

We’re here to take the B.S. out of selling B2B.

We make it easy for purpose driven founders to get the skills and confidence they need to grow their business with B2B sales.

Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.

We help the good ones to win – so we can reset the stereotype around how business is done, to one that sees a successful businessperson being someone who is strong, authentic, and grounded – who delivers on what they promise and has a positive impact on the world.

About Nimmity Zappert

Before founding Authentic Selling, I worked for 25+ years in senior management in the software industry. 

I started out in Sydney Australia in the security software industry in channel sales & marketing management more than 20 years ago, then later moved to the UK for several years as Head of International Sales for a major software firm. During this time and the decade that followed, I worked in senior management roles in several software businesses, continuing on this path when I moved back to Australia.

Working across many regions and cultures, I found that many of the things I had been taught about how business and sales ‘should be done’ were very much coming from one business culture. Even 20 years ago, the sales ‘techniques’ that were being evangelised seemed old school. They were tacky and pushy, and so often they did not fit in the places and cultures I was selling into. They certainly did not make me feel good.

Out of necessity and the need to hit business metrics and sales targets, I learned how to sell and run businesses – without the tacky stuff. I taught myself how to sell with authenticity. I look forward to helping you to do the same.