Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Search Engine Optimisation (SEO) serves as a powerful tool for small businesses to increase teheir online visibility and reach their target audience effectively. Learning to master keyword research will help you identify the most relevant and high impact search terms, driving quality traffic to your website and increasing the likelihood of converting visitors into loyal customers.

In this workshop, you will discover on page SEO techniques to improve your search ranking and enhance user experience, delve into link building strategies and learn to acquire high quality backlinks that establish your authority in the industry.

For this workshop you will need to:

Bring your laptop

This topic covers:

Keyword research for targeted website optimisation
On page SEO techniques for higher rankings
Link building strategies to boost domain authority
Understanding SEO analytics to measure and improve performance

This session is for business owners looking to expand their SEO knowledge and rank their local business on Google.

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement, and deliver tangible results.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.

SEO Bootcamp

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