SEO Bootcamp

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Search Engine Optimisation (SEO) isn't just a buzzword; it's a vital part of your digital marketing strategy and can significantly affect your website's visibility and success. In this two part workshop, you'll gain a thorough understanding of SEO and learn the skills and strategies you can implement to improve your website's performance on search engines like Google.

Learn how to improve your website's rankings on search engines, making it easier for potential customers to find you online. You will start by conducting a comprehensive SEO audit of your website, focusing on the technical aspects, content and backlinks. This approach will help you identify areas for improvement and establish a solid foundation for your SEO strategy.

Learn how to master the art of keyword research and then apply this to optimise your website's content and structure, applying on page SEO techniques to achieve better search engine rankings. 

This workshop is recommended for business owners who have a website or are in the process of planning and building their website. 

This workshop will cover the following software packages:

• Screaming Frog (free download)
• Google Search Console (free to set up)

This topic covers:

• How to conduct a comprehensive SEO audit
• Keyword research for targeted website optimisation
• On page SEO techniques to improve search engine rankings
• Enhance the user experience
• Using blogs to enhance SEO, build backlinks and boost domain authority
• Understand SEO analytics to measure and improve performance and create insightful reports

This session is suitable for small business owners that would like to improve their online visibility through SEO. It is recommended for business owners that have an existing website or are in the process of building a website. 

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au. 

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.